WinShop
Loyalty system
Reward regular customers right at the till. Loyalty and reward programmes are linked with the WinShop point-of-sale and retail management system.
Loyalty system at a glance
Product sheet- What it is for
Loyalty programme · Customer discounts and rewards
- Who it is for
Shops and retail chains that want to reward repeat purchases and have a loyalty programme linked with the till, the customer database and the online shop.
- Where it runs
On your own server and in the cloud
- How it is paid for
Licence and rollout. The loyalty system is part of the WinShop solution, the system the shop already runs, so there is no separate loyalty platform to operate or pay for. The actual price depends on the scope of the licence, the number of outlets and how the programme is set up.
Card, points and discount in one place
WinShop keeps customers' electronic loyalty cards, to which points, credit or individual discounts can be assigned. Once the customer is identified at the till, the system loads their loyalty account and, according to the rules set, can apply the relevant benefits to the purchase automatically.
Purchases and benefits used are recorded directly in WinShop, so the loyalty programme is not separate from the normal sales process.
A reward you set yourself
The rules of the loyalty programme can be tailored to the specific shop. You can set, for example, different types of discounts, bonus points, credit, birthday bonuses or rewards based on the number of purchases made.
The programme can be linked with the point-of-sale system and the online shop so that customer accounts, purchase history and benefits used work across sales channels.
You see what customers really buy
Purchase history shows which products customers buy and how often they come back. The data can be used when planning promotions, the product range and the loyalty programme itself.
Instead of the same rewards for everyone, you can gradually adjust the rules according to how customers actually use each benefit.
How we get it running for you
Four steps from programme rules to evaluation
Programme rules
We define how customers are rewarded, for example points for purchases, credit, individual discounts, birthday bonuses or rewards based on the number of purchases.
Customer accounts
We set up loyalty cards and the way customers register, depending on whether you use the programme only in your shops or in the online shop too.
Integration into sales
We link the loyalty system with the tills and, depending on the solution, with the online shop, so that purchases and benefits used are recorded on the customer account.
Evaluation
Once enough purchase history has built up, you can see which rewards customers actually use, and the rules are fine-tuned accordingly.
What you get
Loyalty benefits applied right at the till
Cards, points and discounts in the same system as sales, shared by the shop and the online shop.
The loyalty programme right inside WinShop
Customer cards, purchases, points, credits and discounts are part of the same system in which sales take place. There is therefore no need to run a separate loyalty platform and connect it.
Benefits applied automatically
Once the customer is identified, WinShop can automatically apply individual prices, discounts, points or other loyalty benefits during the sale according to the rules set, so there are no delays at the till.
Shop and online shop
The programme can be linked with the bricks-and-mortar shop and the online shop, so purchase history and benefits used can be kept together across sales channels.
Integrace
Integration with your systems
WinShop Till
Discounts and points are applied right at the till.
eWinShop
Shared purchase history from the shop and the online shop.
Frequently asked questions
All questions and answersWinShop supports, for example, individual discounts, bonus points, credit, birthday bonuses or rewards based on the number of purchases. The specific rules are set according to how you want to motivate customers to buy again.
Yes. WinShop lets you link the loyalty programme with the point-of-sale system and the online shop. Purchases and benefits used can thus be recorded for the customer across in-store and online sales.
Not necessarily. The loyalty system is directly linked with WinShop, and the customer can be identified during the sale with a supported loyalty card or another configured method of identification. The specific form depends on the chosen solution.
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