WinShop
Wholesale B2B
Run retail and B2B sales in one system. WinShop manages wholesale customers, individual price lists, orders and invoicing alongside retail.

Wholesale B2B at a glance
Product sheet- What it is for
Wholesale and B2B · Trade customer management
- Who it is for
Companies that sell to both consumers and business customers and want to run both channels on shared products, stock and sales data.
- Where it runs
On your own server and in the cloud
- How it is paid for
Licence and rollout. The price depends on the scope of the wholesale functions, your operation and the integrations needed. The price of the ordering portal depends on whether we build eWinShop or connect the platform you already sell on.
Every customer can have their own terms
Individual customers can be assigned their own price lists and terms, or grouped into price groups, partner segments and categories. The right price is then determined at the time of ordering from that customer's settings.
Price lists and terms stay in the system itself, instead of sales staff hunting for them in emails, spreadsheets or previous orders.
An ordering portal instead of phone calls
B2B customers can order online by themselves, including outside the sales department's working hours. Once logged in, they see their individual prices, current product availability, order history and invoices.
The portal runs on eWinShop or on the platform you already operate: Shopify, Shoptet and Base.com connect through an API and exchange the necessary data automatically.
Administration that runs itself
WinShop supports domestic and foreign invoicing, EDI communication and processing of Intrastat data. The system also tracks payment status automatically and gives sales staff an overview of each customer's payment position.
In the warehouse, picking and dispatch can be managed with mobile terminals, which reduce manual data entry and the risk of mix-ups when preparing orders.
How we get it running for you
Four steps from customer price lists to administration
Segments and price lists
We group your trade customers by your business rules and set up the individual price lists, price groups and other terms you work with today.
Launching B2B ordering
Depending on your current set-up, we prepare eWinShop or connect WinShop with the e-commerce platform you already use. Your trade customers then get online access to orders and their account data.
Picking on terminals
Depending on what the warehouse needs, goods receipt, picking and dispatch can be supported with mobile terminals, reducing manual re-typing and mix-ups.
Administration
We set up the domestic and foreign invoicing, EDI communication, Intrastat and payment tracking you need, in line with how your wholesale business works.
What you get
Trade customers order even outside your working hours
Retail and wholesale in one system, EDI and Intrastat, and automatic payment tracking.
Retail and wholesale in one system
B2C and B2B sales can use shared item records, stock levels and other sales data. The same information does not need to be kept in two separate systems.
B2B orders 24/7
Through an online portal, trade customers can order outside working hours and, once logged in, work with the prices and terms assigned to their account.
EDI and Intrastat in one solution
WinShop supports electronic EDI communication and the data needed for Intrastat, and links them with the rest of your wholesale administration.
Automatic payment tracking
The system tracks payment status by itself and gives the sales team up-to-date information on each customer's payments.
Integrace
Integration with your systems
eWinShop
A dedicated ordering portal for trade customers.
Shopify
A portal on the platform you already run.
Shoptet
A portal on the platform you already run.
Base.com
A portal on the platform you already run.
EDI
Electronic communication with business partners.
Intrastat
Reporting data in one solution.
Mobile terminals
Picking and dispatch without manual re-typing.
Frequently asked questions
All questions and answersYes. WinShop lets you set individual price lists, price groups and terms for a specific customer or their segment. After logging in to the B2B portal, the customer works with the prices that apply to their account and also sees their order history, invoices and product availability.
Yes. The B2B portal allows self-service ordering online. Depending on the settings, the customer can see product availability, their prices, previous orders or invoices and place a new order without having to contact the sales department.
No. The B2B ordering layer can be handled with eWinShop, but WinShop can also be connected to other platforms through an API. Publicly listed options include Shopify, Shoptet and Base.com.
Yes. The wholesale part of WinShop supports EDI communication, domestic and foreign invoicing and handling the data needed for Intrastat.
The time depends on the scope of your wholesale processes, the number of customers and price lists, the state of your existing data and the integrations required. A simpler B2B extension of an existing WinShop is a different rollout from a new system with data migration, an e-commerce portal, EDI and warehouse terminals.
Interested in Wholesale B2B?
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